I’m Mashav Shelef
📍Back in Tel Aviv, after nearly a decade in the US
🍄 I make things—whether it’s brands, unique content, or strategies—and I have strong opinions about cheesecake and other essential matters.
From building multiple brands to producing content that connects people, I’m always exploring new ways to create and inspire. My work blends creativity and strategy, crafting narratives that bring ideas to life and help them stand out. I believe in creating more than I consume, staying curious, and always leaving a little magic behind.
This is a collection of my professional projects, showcasing years of exploration, reinvention, and a whole lot of doing.
