Generating Earnings with Influencer Marketing
In January 2023, I launched the brand Shopper’s Sidekick, as an innovative way to maximize earnings through Amazon’s influencer program. Two years later, with over 1,800 videos uploaded to my Amazon storefront and a YouTube channel that began monetizing in September 2024, averaging 65,000 monthly views, I’ve built a steady presence in the e-commerce space.
While the influencer program has become increasingly competitive, I’ve adapted by leveraging Amazon’s “Creator Connection” for brand collaborations. These partnerships, combined with consistent content creation, allow me to maintain Shopper’s Sidekick as a steady income stream with just a few workdays per month.
This project has been more than just a creative endeavor—it provided financial stability during a challenging period, including a prolonged divorce and a move back to Israel during uncertain times. Shopper’s Sidekick reflects my ability to adapt to changing landscapes and make impactful opportunities work.
Skills Developed Through Shopper’s Sidekick
Over the course of building Shopper’s Sidekick, I’ve honed a diverse set of skills that extend beyond content creation:
- Short-Form Video Production & Editing: Creating engaging, high-quality videos at scale.
- Product Research & SEO: Identifying consumer needs and optimizing content for discoverability.
- Affiliate Marketing: Driving revenue through strategic use of affiliate programs.
- Content Optimization & Data Analysis: Tailoring content to platform algorithms and refining strategies based on performance metrics.
- Brand Collaboration & Time Management: Managing partnerships and balancing high-volume production efficiently.
These skills have been pivotal in the project’s growth and in shaping my broader expertise in content strategy and influencer marketing.
