Hi, I’m Mashav Shelef—a creator, builder, and strategist.
For a decade, I built and ran service-based culinary businesses, crafting experiences that connects people through food. As the world shifted post-COVID, so did I. I pivoted to digital entrepreneurship, creating scalable, high-impact projects that blend strategy, storytelling, and intentionality. I thrive on starting, launching, and growing unique projects—constantly learning, adapting, and bringing ideas to life.
🔹 Multi-passionate entrepreneur, writer, and a Systems Thinker
🔹 Feminist, queer woman, and a mom to Leanna and two cats
🔹 Highly sensitive person (HSP) who turns deep thinking into bold action
My Vision
I believe in creating things that matter—projects that challenge narratives, inspire action, and make space for people to redefine themselves on their own terms. My work isn’t about fitting into traditional boxes; it’s about breaking them, rebuilding them, and making something entirely new.
I want to keep building, questioning, and evolving—while experiencing different mediums—while helping others do the same. Success, to me, isn’t just about business; it’s about living intentionally, creating meaning, and leaving behind something I’m proud of.
What Drives Me
I live by a few core principles:
- Create more than I consume – I believe in making, not just observing.
- Bring value – Every project I launch must be useful, meaningful, and impactful.
- Stay curious – Learning and evolving are at the heart of everything I do.
- Be courageous: I embrace challenges by taking action and making bold steps toward my goals.
- Act with intention – Every choice, every project, and every move I make is deliberate and purpose-driven.
With these values as my compass, I’m excited to continue my journey of creation and growth.